Zero clicks, zero conversions? Not with these Google Ads strategies.
We're all familiar with it: the endless Google search. It used to mean users had to click on a website to find their answer.
But with the rapid development of AI assistants such as ChatGPT or Google's own SGE (Search Generative Experience), this behavior is changing dramatically.
Zero clicks – search queries answered directly in the search – are on the rise. According to recent studies, the proportion of zero-click searches is already over 60%, and the trend is rising. For advertisers, the question is:
What role do Google Ads play in a world where AI is increasingly providing the answer itself?
1. Zero clicks are not a reason to panic – but a wake-up call
AI-powered answers and SGE (Search Generative Experience) aim to satisfy searchers without requiring them to continue searching. But that doesn't mean Google Ads are losing relevance—quite the opposite:
Paid ads have an exclusive platform in this new search experience. Because Google still makes money from ads – and will ensure that they remain visible.
👉 What's changing: Competition for these paid spots is getting more intense. Random "standard ads" are disappearing into the crowd. More relevance, quality, and strategic fine-tuning are needed to secure clicks and conversions.
2. What matters now with Google Ads
🔑 Focus on search intentions with real added value
In a world where AI covers many standard answers, brands score points with deep, unique content.
Your ad should not just be a promise, but an invitation into a world that surpasses the AI's generic response.
📈 Use the Performance Max effect
Google is investing heavily in AI-based campaign formats like Performance Max. These automate targeting, placements, and bidding.
Those who use them correctly – with strong creatives, clear conversion tracking structures and a well-thought-out funnel strategy – gain visibility in a tougher environment.
🎯 Local & Brand Bidding
The more specific, the better: Those who cleverly use local search queries and brand keywords secure attention that AI cannot simply replace.
The direct reference to the brand or location is an asset that cannot provide a generative answer.
⚡ Fast, measurable added value
Landing pages must load lightning fast, be mobile optimized and convince the user in just a few seconds.
Every unnecessary barrier increases the bounce rate – especially in times when AI answers offer “more convenient” alternatives.
3. Ads are just the beginning – Think in customer journeys
A click is not a purchase. Retargeting is gaining importance, especially in the AI era:
Make sure you engage with prospects multiple times and across different channels – with personalized messages, dynamic ads, and tailored offers.
💡 Tip: Link your ads with CRM and email automations. This creates a bridge between initial contact and long-term customer loyalty.
4. Conclusion: AI is changing the playing field – but Google Ads remain your playing field
Every keyword, every ad, every landing page must fulfill the requirement to offer the user more than an AI text ever could.
And that's exactly what we support you with at Twin Ventures: with a customized strategy that puts you in front of AI – not behind it.
✅ Want to make your ads fit for the zero-click era?
Talk to us – we'll show you how to stay visible and drive conversions even in an AI-driven world. Book your free initial consultation here .
