LinkedIn is your stage, your business card, your proof of trust.
And yet we still see so many profiles that miss this opportunity – too vague, too interchangeable, too boring.
The good news: The "perfect" LinkedIn profile doesn't have to be rocket science. But it does require clarity, personality, and the courage to show yourself.
How does that work? Take a look at how Kim Cheyenne Greiner does it: linkedin.com/in/kimcheyennegreiner – not a run-of-the-mill profile, but a clear demonstration of positioning, attitude, and expertise.
1. Your headline: More than your job title
The most common mistake: “Managing Director at XYZ” or “Consultant at ABC”.
Why that's not enough: People are looking for solutions, not titles.
👉 Kim shows it: “
🚀 I scale online businesses by 200%+ using paid ads. Google Ads & Meta Ads Expert | Ecommerce Scaling | M.Sc. Marketing ”.
Clear, tangible, and with search terms included. This makes it immediately clear: whoever finds it knows what they're getting.
2. Profile photo & banner: Sympathy beats stock photo
Your photo is the first thing that builds trust. Not a pixelated vacation snap. Not a posed application photo from 2012.
An open look, a friendly smile, an authentic pose – done.
And your banner? Many people underestimate it! Use it to visually showcase your brand.
A claim, your logo or a slogan that sums up your mission.
Look at Kim: Here, too, it becomes clear what it is about – without visual overload: 
3. Infotext (About): Don’t tell your CV – tell your story
Your "About" section isn't a place for bullet points. It's your elevator pitch in human terms.
Show what you stand for, what you love, what drives you. Speak the language of your target audience.
Tip: Write it from a first-person perspective. People want to buy from people.
4. Professional experience: results instead of tasks
Please no standard phrases like “Responsible for...”.
Show what you've accomplished. What results you've achieved. What lessons you've learned. Storytime again.
This shows why your expertise has substance.
5. Skills & Recommendations: Let others speak for you
Skills are mini-keywords. Choose them carefully—not 50 irrelevant ones, but the 5–10 that truly define your work.
Even more powerful: recommendations! Honest feedback from customers or colleagues has more impact than any self-congratulation.
Tip: Be proactive. Ask specifically for recommendations – and offer yours in return.
6. Active content: Show that you are alive
The best profile is of little use if you give off a “dead account” vibe.
Regularly share posts, insights, and opinions. This positions you as an expert who shares their knowledge.
❌ What you can save
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Buzzwords like "team player, motivated, dynamic." Instead, demonstrate it with real examples.
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Artificial slogans that no one understands.
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Outdated stations that have nothing to do with your current profile.
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A completely empty profile with just a job title. It's better to keep it small but clear.
Your LinkedIn profile is a conversation opener
A perfect profile tells not only what you can do, but why people should work with you.
It builds trust before you even say a word.
Do you want to take your LinkedIn profile to the next level or train your team?
Get in touch with us – we’ll show you how to make your expertise visible.
Twin Ventures – let's grow, together.
