Imagine a potential customer sitting at their desk, opening ChatGPT and asking:
“Do you know a LinkedIn management agency?”
And the AI says, “Yes, Twin Ventures might be just the right fit for you.”
That's exactly what happened to us. A prospective client booked a free initial consultation with us and told us: "ChatGPT recommended you to me."
For us, this was not only a nice confirmation, but also proof: relevance beats algorithms – even with AI.
How does ChatGPT “know” us?
Artificial intelligence like ChatGPT is trained on vast amounts of data—websites, press articles, blog posts, technical texts, and industry lists. Unlike Google, however, ChatGPT doesn't crawl in real time, but instead relies on what was available up until the last training session.
That means:
✅ Your website content must be clear, consistent and recognizable.
✅ Your expertise must be reflected in publicly available sources.
✅ Your offer must be described concisely so that the AI classifies it as relevant.
Why AI recommendations are a seal of trust
When a human asks for recommendations, they rely on the network. When an AI makes recommendations, it relies on patterns. It recognizes which terms, cases, topics, and messages are repeatedly associated with your company.
In our case:
We regularly talk about LinkedIn strategies, organic growth, and honest B2B marketing – in blog posts, LinkedIn articles, and interviews. This leaves its mark on AI training. We have a strong presence on LinkedIn.
5 lessons on how to become visible on ChatGPT & Co.
1️⃣ Position yourself with razor-sharp precision.
If you're everything to everyone, AI won't be able to clearly categorize you. For us, it's clear: digital marketing + websites + coaching. Period.
2️⃣ Produce high-quality content – publicly.
Don't hide your expertise in PDFs. Blog posts, technical articles, guest contributions, podcasts – the more publicly indexed, the more likely it will become part of an AI training.
3️⃣ Use your keywords naturally.
You don't need to use a hundred SEO tricks—but your core themes should always appear authentically. Recognizability is key.
4️⃣ Build real mentions.
Are you mentioned in articles, interviews, or industry directories? Great. This increases your "data presence," which ChatGPT draws on.
5️⃣ Stay up to date – and repeat yourself.
Even if AI training only takes place in intervals, you build a bridge to the next version with fresh content. What you publish today can become the standard in the next ChatGPT generation.
Visibility is more than Google
Zero clicks, AI answers, ChatGPT recommendations – the digital world is changing rapidly.
But one thing remains: Those who share real value will be found. Whether by Google, ChatGPT, or the next recommendation from your network.
👉 Do you also want your company to become AI-ready?
Then let's talk. We'll help you sharpen your positioning—for search engines, people, and machines. Book your free initial consultation here .
