Everyone knows Instagram.
TikTok is conquering the world.
But which platform really brings you revenue?
We'll break it down for you.
TikTok: The reach machine
👉 TikTok is a discovery feed.
Your content ends up with people who don’t know you.
This means: huge potential for brand awareness.
Advantages:
✅ High organic reach – even without a budget.
✅ Low CPMs for ads – especially exciting for small brands.
✅ Young, high-spending target group (Gen Z, Gen Alpha).
Disadvantages:
❌ Not every industry is suitable.
❌ Content must be very native, creative and fast.
❌ Products that require complicated explanations often perform worse.
Instagram: The Community Base
👉 Instagram is perfect for maintaining relationships .
This is where you convert your followers into customers.
Advantages:
✅ Offers all formats: Feed, Reels, Stories, Ads.
✅ Great for retargeting & upselling.
✅ Perfect for lifestyle brands, coaches, e-com shops.
Disadvantages:
❌ Organic reach is steadily decreasing.
❌ Paid ads are often more expensive than on TikTok.
❌ Competitive pressure is high.
What does practice say?
For reach & viral effects: TikTok .
For relationships & conversion: Instagram .
The best brands cleverly exploit both platforms.
Our recommendation
✅ Start with TikTok if you want a young audience.
✅ Use Instagram for content recycling & community.
✅ Combine your paid ads – e.g. TikTok for awareness, Instagram for retargeting.
Twin Ventures Tip
We scale our own shops on both platforms:
DreamyDeko.ch runs on Instagram & TikTok.
Why? Because we meet our target groups where they are.
Conclusion
There is no either-or .
Your advertising budget will work best if you combine platforms strategically .
We'll show you how it works.
👉 More sales with social ads?
Book your free initial consultation .
We take you where your customers scroll.
