Summer is here. The sun is shining, appointments are being postponed, calendars suddenly seem emptier than usual – hello, silly season!
Many entrepreneurs and marketers say, "Nothing's happening. Everyone's on vacation."
We at Twin Ventures say: Perfect!
Because those who cleverly use the summer lull are laying the foundation for a strong Q3 and Q4.
Why the silly season is your chance
Yes, things are getting quieter in some industries. Customers are harder to reach. Budgets are being postponed. But:
1️⃣ You finally have time for what would otherwise be left undone.
2️⃣ You can build a head start.
3️⃣ Those who invest now often save budget: Ad click prices are falling in some areas because fewer competitors are bidding.
5 ideas how to cleverly fill the summer lull
1️⃣ Review & Optimization: What’s working, what’s slowing down?
Do a clear performance check:
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Which campaigns performed well in Q1 & Q2?
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Where are you losing budget?
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Which offers need fine-tuning?
Use the quiet time to get your processes, your ads, your sales pitches or your LinkedIn strategy up to scratch.
2️⃣ Content planning for autumn
Plan your topics now: blog posts, LinkedIn posts, campaign visuals.
If you like, we can brainstorm with you about which messages your target audience really wants to hear after the summer.
3️⃣ Test what you don’t have time for otherwise
New ad formats? A performance campaign on LinkedIn? A webinar?
The summer lull is ideal for experiments because the pressure of expectations is lower.
Test, analyze, optimize – this is how you start the fall with a proof of concept.
4️⃣ Your LinkedIn profile: fine-tuning instead of hibernation
Now you have the time to revise your LinkedIn profile (and that of your team!):
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Fresh headline
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Show current projects
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Obtain recommendations
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Become more visible
5️⃣ Customer proximity: Show that you are there
Many people stop posting, emailing, and communicating in the summer.
Not you!
Show your target audience that they can rely on you now, too.
A newsletter, a spontaneous Q&A session, a summer offer – and you'll stay present.
🚀 Summer lull? Only for those who allow it.
We say: Use it!
You can lay your foundation for the second half of the year, gain clarity, test new ideas – and then get off to a good start with plenty of momentum.
Want to strategically fill your summer lull?
Let’s talk about it – whether it’s a LinkedIn boost, ads optimization, or content kickstart.
