Founding a company isn't a sprint. It's a marathon – with ups and downs, gut instinct, and a whole lot of courage. That's why the IFJ (Institute for Young Entrepreneurs) asked us how we built Twin Ventures and what truly drives us.
From idea to implementation – Twin Ventures in one sentence?
The question we enjoyed the most was also the most difficult: How do you describe Twin Ventures in one sentence?
We're not a typical marketing agency. For us, entrepreneurship means creating partnerships on equal terms. Every customer is more than a customer number—they're part of our network, our vision, our shared journey.
Trust is our capital
In the interview, we spoke openly about why trust is the hardest currency for us:
Whether Google Ads, LinkedIn campaigns or brand storytelling – the tools are interchangeable, people are not.
When we work together with someone, we do so long-term, honestly, and with the expectation that everyone has grown a little bit in the end.
What drives us
Yes, we love ads. But even more, we love making real success measurable – and constantly breaking new ground in doing so. The IFJ asked us what success means to us.
Our answer: When we see a small idea suddenly grow. When our strategies give founders the courage to think big. And when we feel that even in 10 years, we can still proudly say: This is Twin Ventures.
What you can take away from the interview
We know that many of those who follow us are thinking about starting a business or taking their business to the next level.
Our most important insight: There is never a perfect moment. There is only the decision to trust—in yourself, your network, and your team.
The whole interview
If you want to read more about our beginnings, our vision, and some honest learnings, you can find the full interview here:
👉 Behind the scenes – Twin Ventures GmbH at the IFJ
We'd love for you to stop by.
