Sometimes the most unexpected situations lead to the most exciting conversations – like my (Kim) recent visit to the dentist.
What was supposed to be a routine consultation found us in the middle of a discussion about digital marketing and the importance of Google reviews.
A good treatment is worth a good review, right?
After my treatment was completed and I was sitting in the chair with a satisfied smile, I said to my dentist: "That was really a top treatment! Now that's worth a positive Google review." His expression immediately changed to a mixture of gratitude and frustration: "Yes, that would be nice, but it's incredibly difficult to get people to leave a review."
I had to smile, because that is exactly my daily job as a paid media strategist: getting people to take digital action – be it by clicking on an ad or leaving a review.
Why is it no longer enough to "just" be a good dentist?
My dentist was visibly astonished when I explained to him that in the past it might have been enough to "just" be a good dentist. But today? Today you have to have a strong online profile that convinces potential patients to choose you.
To illustrate the problem, I showed him a Google search for his name.
His practice only appeared in second place. Why? A competitor had launched a Google Ads campaign for exactly this search term and thus took first place.
His reaction: "That's unfair!"
My answer: "That's smart marketing."
Learnings from this conversation
-
Good work alone is no longer enough
Even if you are the best dentist in your city, you won't be found if someone else does better marketing. -
Google reviews are worth their weight in gold
People trust reviews more than traditional advertising. Those who have many good Google reviews are perceived as more trustworthy by potential customers. -
Google Ads can "take away" customers from you
Your name alone isn't enough to rank at the top. When competitors run paid ads, they'll rank ahead of you - even when someone searches for your own practice name. -
Digital marketing is not a "nice-to-have", but a "must-have"
Whether you're a dentist, a coach, or an entrepreneur, you need to be visible. A strong Google presence is crucial to attracting new customers.
Conclusion: More than just a good smile
My dentist not only treated my teeth that day, but also got a little insight into digital marketing. And me? I went home with a clean teeth cleaning and another exciting marketing story.
And now I'm actually leaving him a Google review - and a recommendation for a good Google Ads strategy. 😉
